Many of our Insurance company clients originally
asked us, "why would I consider using your services?"
After all, they had been folding & stuffing letters for
years.
In fact, several clients said that they typically shut down
the sales office each Friday afternoon and had 'letter-stuffing
parties'. Sounds like fun, but is it the best use of
your time and that of your sales people?
When your people 'save money' by doing their own mail-outs,
consider the following hidden costs:
- Labor:
cost of salaries
- Overhead:
cost of electricity,
office space, machines
- Printing: cost of outside
printing of forms & envelopes
- Postage: if you use
First Class stamps, you're paying 44¢ each -
our total cost for everything!
- Delivery: cost to truck
the letters down to the post office
- Lost sales: your
sales people could be selling rather than stuffing envelopes -
generating more business for your agency
Add it all up, and chances are you'll save more money - and
close more sales - by turning your marketing letter production
over to InsuranceDM.com!
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