Tracking & Analysis
In any direct marketing campaign, it is important to be
able to track your response. That way, you can tell exactly
how your marketing investment is performing.
At InsuranceDM, we are proud to offer a unique and low-cost
solution to tracking direct mail campaigns. It revolves around
a toll-free call service that is both very powerful and very
affordable. Here’s how it works:
- SET UP. We set up a custom inbound toll-free
number for your campaign. This number rings directly to
your office, and you can instantly change it to ring to
your cell phone, home phone, or any other phone at all.
Set up costs $2.00, and there is a monthly $2.00 fee to
maintain the number.
- INBOUND CALLS. We print the custom phone
number in your marketing letters, and all calls from your
marketing letter are recorded. The system records all Caller
ID info: name, phone #, date / time / length of call / location
city & state, etc. It's also handy for capturing hang-ups
or off-hours calls.
- FEATURES. The service offers built-in
voice mail, cost-per-lead capturing and much more. Your
cost per call is 6.9¢ per minute from anywhere in the
continental U.S. or Canada.
- ANALYSIS. When you subscribe
to this service, InsuranceDM will provide custom analysis
reports to help you understand what is working best in your
mailings. To download a sample response analysis report
click HERE.
To sign up for this service now, click
HERE.
For more info, call Erik at 1-800-843-8861, ext. 14. |
Tracking
